We followed a similar procedure in January with much success and feel that our September show will follow suit. We are not asking everyone to spend the day at Disney, we are bringing together a select audience, with mask mandates per CDC guidelines in a space that has been adjusted for social distancing, has a GBAC Star accreditation, with elevated cleaning protocols. Retailers have found a way to navigate through COVID safely whether through masks, vaccinations, social distancing or a combination of all. I think something to remember here is that we are not a public event – 99% of those in attendance are exhibitors and qualified retailers. You can find current information on our website. We are not out of this yet, but having held a safe event in January, our attendees know that we can and will make every effort to provide a safe environment inside our show by following CDC guidelines and our own additional safety protocols. Is the Delta variant impacting the show? Will there be safety precautions in place? Being around others in the community is just good for business and attitudes. Surf Expo is where new brands have the ability to launch their products, new retailers are introduced to reps, and most importantly, everyone comes together in person which creates our community.Īnd I think for retailers, I dare say they will go back to their stores with a refreshed attitude, orders written, new products found, questions answered and stories to tell. Relationships are made – and even sometimes repaired – face-to-face, something that cannot happen in an email or through Zoom. So much more happens at Surf Expo than just writing orders. Roy Turner: I’m not surprised because I think that brands and retailer truly want to come together. Normal? No, not yet, but all the pieces will be in place for what our attendees expect from Surf Expo.ĭid you expect that there would be this level of interest for the September show?
SURF EXPO 2021 SEPTEMBER FULL
In addition to getting business done safely, there will be a full track of education, fashion shows, skate park contests, a Wakeboard Pro Tour event, WSL in the house with Rip Curl, sustainability exhibition by UNIFI/REPREVE, our industry party sponsored by 4ocean and much more. Roy Turner: While I would not begin to call any show in the current climate normal, I can say that we are once again bringing together key buyers and sellers in the surf and related beach and resort industries for what will be an incredibly valuable show. How will this show compare to a typical September show pre-pandemic? That said, the continued registrations we are seeing heading into the show reaffirm that buyers will be coming.
Some people will not be comfortable traveling and some stores are affected by lack of staff, which could force some owners to stay home and man their stores. We understand that attendance will be affected by COVID. We could easily see 6,000 qualified buyers preregistered before the show opens. Roy Turner: We surpassed our preregistration projections more than a week ago and people continue to sign up daily. The brands really stepped up their game by committing to Surf Expo September in a big way, we are excited to present a great lineup to the buyers. All in all, we have a great selection of brands for our buyers. We also have 60-plus brands showing at Surf Expo for the first time. Our boutique, gift and resort sections have all the anchor brands participating as well.
In wake, we have Ronix, Radar, Centurion, Supreme, Moomba, Supra, Yamaha and WOW Watersports. Other areas of the show are just as strong with brands like Salt Life and Huk in the Bluewater, and in the Swim area, Seafolly, Feather 4 Arrow, Quintsol and Snapper Rock.
Also exhibiting are a great group of trending brands with Jetty, Katin, Avid, Pura Vida, Flojos, Dakine, Lotus & Luna, Sun Bum, Simbi, Rhythm, Primitive and more. Anchor brands in the Surf section that are participating include Billabong, Hurley, O’Neill, Quiksilver, Rip Curl, Roxy, RVCA, Vissla and Volcom. How is the September show shaping up? What are some of the brands that are committed?Įmerald SVP and Surf Expo Show Director Roy Turner: We are extremely excited about how the September show has come together.
SURF EXPO 2021 SEPTEMBER REGISTRATION
We asked Emerald SVP and Surf Expo Show Director Roy Turner for more details about what brands are attending, how the retail registration is trending, if events will be part of the show, and how Surf Expo is handling safety protocols given the continued COVID crisis. And from what we are hearing, the brand turnout is robust. Surf Expo returns in early September in Orlando. By Tiffany Montgomery | Published Aug 30, 2021
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